Online Dating Site Business Statistics
• 84% of its singles say they use tools like Yelp to review potential date venues.
• A Consumer Reports study found online dating stressful and time-consuming to users but it does produce the intended result if you continue to use it.
• Among singles reluctant to try online dating, 21% of women and 9% of men said it was because they knew someone who had a bad experience.
• Of those who have yet to try online dating are reluctant because 50% describing themselves as private people, 48% worried about their information security, and 46% worried about scams.
• 4% of online daters who had success said that their use of online dating led to marriages or serious long-term relationships.
• Men and women both send unsolicited sexts in equal amounts which is 50% of the time for each.
• The largest share of adults worldwide who are actively paying for a dating service are from United States (26%), United Kingdom (21%), and Germany (17%).
• The smallest share of adults worldwide who are actively paying for a dating service are from France (13%), China (11%), and Saudi Arabia (5%).
• The use of online dating services (sites and apps) among young adults (ages 18-24) nearly tripled from 2013 to 2016 (from 10% to 27%).
• Real life events seem to be the latest trend with dating services.

STUDIES BY COUNTRY
United States
• In order Vermont, Maine, New Hampshire, Utah, Idaho, Wyoming, West Virginia, Connecticut, Minnesota, and New Jersey came out on top as the safest states for online dating.
• Only 1.6% of 18-26 year-olds who are on dating apps pay for premium services.
• In 2017 revenue is expected to be over $3 billion for US companies. The annual growth rate from 2012 to 2017 is 5.3%.
• There are 6,747 companies in the dating business who employee 9,592 people in the United States.
• It is estimated that Match Groups market share (includes Match.com, Tinder, OkCupid, POF, etc..) to be 25.7%. In second place is eHarmony with 12%.
United Kingdom
• Half of British singles have never asked someone out on a date face to face, only online.
• 46% of singles had never broken up with someone in person, it was done online or via texting.
• 25% felt dating apps allowed them to feel more comfortable and to be themselves in dating scenarios.
Australia
• Every year Australian singles spend $11.65 billion on dating.
• Australians spend an average of $79 on a first date, with one third of singles going on at least one first date per month, and a further 32% going on two or more first dates per month.
• 18% of Australians have paid for dating services, this works out to $80.7 million each year.
India
• New regulations will require dating websites to keep IP address records, and require users to upload documents proving their identity.
China
• China revises cybersecurity law which now requires dating services to have users to sign up with their phone numbers, which are linked to citizen's national ID numbers.

Dating, Relationships & Marriage
• In a study of first dates by Coffee Meets Bagel it was found:
• 37% of couples chatted for a week before going on that first date.
• Thursdays, Fridays and Saturdays are the most popular days for first dates.
• 33% of couples went out to dinner for their first date rather than going out for drinks or coffee.
• 80% of men paid for the first date, while 20% split the check.
• 73% of first dates cost less than $50.
• 45% of singles kiss on the first date.
• 77% of couples planned their second date during the first date.
• We tend to view our own traits favorably, so we also look positively on those same traits in others. This applies to both personality traits and physical characteristics.
• A study found humans are likely to pick partners with similar DNA. This "assortative mating" strategy helps ensure our genetics are successfully passed on to future generations.
• Online daters tend to select partners who have completed the same level of formal education.
• Older educated online daters care less about how educated their matches are.
• In the 2017 Singles In America study it was found:
• 15% of singles say they feel addicted to the process of looking for a date on a dating service. Millennials are 125% more likely to feel addicted than older generations.
• 33% of Millenial singles have had sex before a first date
• 22% of Millennials say they think technology has made finding love more difficult and 57% say they’re lonely.
• Millennials are 30% more likely than other generations to have a first date that leads to a second date.
• In the 2017 Singles In America study it was further found:
• Millennials are 125% more likely to say they feel addicted to dating than older generations.
• 75% of singles said they are turned off if their dates answer their phones while they are together.
• 66% of singles said they don't like when their dates texts while they are together.
• 55% of singles say technology has made dating harder.
• Millennials are 75% more likely than Boomers to have dated someone online, and 57% more likely than those of other generations to have created a profile on a dating app.
• A recent study found online daters are less willing to hold out for the “perfect” person and more interested in finding someone who might have potential.
Regarding Tech and love, in the 2017 Singles In America study it was found:
• 29% of singles said that actual phone calls are big turn-ons.
• 26% of singles think it’s a turn-on if you’re not on social media at all.
• Millennials are 270% more likely to think it’s hot if you’re binge-watching the same TV shows.
• The biggest tech turn-offs are constant social media activity (50%) and complaining openly on Facebook (58%).
• 62% of singles said they prefer to eat a heartier dish on a date, while 38% percent said they prefer a lighter meal.
• The average unmarried American spent $1,596 on their dating life in 2016. $1,855 for men and $1,423 for women.
• 35% of online daters say "I love you" within the first three months of being in a relationship, compared to 30% of offline daters.
• People who date online are likely to have more committed relationships than those who do not date online.
• In the 2017 Singles In America study it was found about lying:
• 57% of daters claim they do not tell white lies while they’re dating.
• 19% of daters have lied about their sexual history, 17.6% have lied about their dating history. 12% have lied about their finances, and 8% have lied about their age.
• 27% of men said they had a date view a social media account and have been busted in a lie, and 17% of women said the same.
• 85% of singles say that a date’s sense of adventure was an attractive quality, and 76% said they’d like to try something new in the coming months.
• Heterosexual couples are generally around the same age, even as they get older.
• Same-sex couples display the stereotypical age gap as they grow older, leveling off at about • 4.5 years difference after age 38.
• How much interest couples have in each other is a better predictor of love than having a lot of friends in common.
• 1 in 2 online dating users say traveling is one of their favorite things to do.
• 57% of singles take one or more vacations per year.
• 72% of singles think that someone’s voice makes a person really attractive.
• 90% of Millennials say they would find enjoyment in acting as matchmaker for their friends.
• 61% of singles find with the rise in technology usage that it has impacted our ability to have meaningful, face-to-face conversation.
• 50% of singles said they’d rather have a great conversation with their crush all night. 25% chose a romp between the sheets, and another 25% said they’d take a good night’s sleep over anything else

A study of online dating and marriages:
• One third of marriages start online.
• 70% of gay relationships start online.
• The increase of interracial marriages rapidly becomes steeper around 2004 when online dating became more popular.
• Marriages founded through online dating services are less likely to break up within the first year.